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Jones Soda Co. is a beverage company based in Seattle, Washington, United States. It bottles and distributes , non-carbonated beverages, , and candy.
In 2007, the company announced an $11.6 million loss, due to the attempted expansion into the canned-soda market, whose barriers to entry were high against mass-produced Coca-Cola and Pepsi.
In 2008, Jones Soda announced a second-quarter loss and the downsizing of 42 employees (40% of its workforce), cutting costs a little over $2.6 million annually.
In June 2010, the company announced a distribution deal with Walmart and $10 million in financing from Glengrove Small Cap Value Ltd.
In June 2011, Jones moved out of its South Lake Union headquarters" Contact Us ." Jones Soda. Retrieved February 12, 2010.Allison, Melissa. " Jones Soda eyes mainstream soda market." The Seattle Times. Thursday May 15, 2008. Retrieved February 12, 2010. "...Jones said last week at the company's South Lake Union headquarters." to a building in Pioneer Square opposite CenturyLink Field.
In 2012, Jennifer Cue was hired as CEO.
In Spring 2015, Jones moved out of its Pioneer Square building to a larger space in Seattle.
On March 17, 2004, a deal was announced to distribute Jones Soda in over 3900 Starbucks locations in the United States, Starbucks Distribution though Starbucks stopped distributing Jones Soda in the United States as of 2007. On October 12, 2004, Jones Soda introduced 12oz cans for the first time with an exclusive distribution deal with Target, though other stores (including some Kmart, Food Pyramid, and New Albertsons locations) now also sell the cans. Jones Soda was also sold at Ruby Tuesday restaurant.
Since the introduction of the original flavors, Jones has created many additional flavors.
Four flavors were considered "Mid-Calorie", Jones Soda Co. Products: Sodas including Twisted Lime, Watermelon, Tangerine, and Blueberry. These flavors were sweetened with Splenda, but still included 21 grams of sugar (compared to approximately 45–50 grams in the regular sodas).
In 2019, Jones introduced two new sugar-free flavors: SF Strawberry Lime, and SF Cream Soda. These flavors join sugar-free Cola on the current zero-sugar menu.
Jones expanded its carbonated candy line further in 2006 to include "Jones Soda Energy Boosters", which contain Niacin, Vitamin B12, Taurine, and Vitamin B6. Marketing literature says, "1 tin of Jones Boosters = 3 Jones Energy Drinks".
In 2007, Big Sky Brands announced a contest to incorporate 24 user-submitted photos of crazy, distorted sour face "cringes" onto a new labeling of "Jones Soda Carbonated Sours". They entered the market in 2008, initially in three flavors: Electric Lemonade, Limes with Orange, and Spiked Punch.
In November 2003, Jones introduced a "Turkey & Gravy" seasonal flavor in honor of Thanksgiving. Demand was so overwhelming that Jones sold out within two hours, the bottles (both full and empty) fetching in excess of $10 a piece on auction sites such as eBay.
Flavors released at the end of October 2005 in many Target stores (and, eventually, via the Jones Soda website) included, as in 2004, five different varieties. "Turkey & Gravy" and "Cranberry" made a return from 2004, with three new additions: Wild Herb Stuffing, Pumpkin Pie, and Brussels sprout. A list of wines, half-humorously included on a label on the front of the box, offered suggestions that would "match" with said flavors.
A second limited edition collection was also created in 2005, in part to celebrate the Seattle regional aspect of the company. This collection was also made available in other places across the United States, including select Speedway, Kroger, and Cost Plus World Market stores. The flavors differed from the first 2005 limited edition and included in addition to Turkey & Gravy; Smoked Salmon Pâté, Corn on the Cob, Broccoli Casserole, and for dessert, Pecan Pie. As in years past, all profits from the Holiday Pack collections went to charities, in this case St. Jude's Research Hospital and Toys for Tots.
In September 2006, Jones released the 10th Anniversary Pack, which included two "current favorites" (Green Apple and Blue Bubblegum), and two "original favorites" (Pineapple Upside Down and Raspberry), along with a Hot Wheels version of a Jones Van. The bottles were printed with special foil detailing and each pack was numbered with only 10,500 ever made, available only by ordering through their website.
The Halloween cans were available again in 2006 with the return of Candy Corn and Berried Alive (formerly Scary Berry Lemonade) and the new Spider Cider and Gruesome Grape (a renamed version of their regular flavor, MF Grape). Along with the cans, Limited Edition bottles were available in three flavors: Mojito, Lemon Drop Dead, and Creepy Cranberry. Unlike previous Limited Edition bottles, these were available in the normal 4-pack carriers rather than special packages. Also in October 2006, Jones released the Berries and Cream Limited Edition pack to raise awareness for the Breast Cancer Recovery Foundation.
The 2006 Holiday Pack introduced some new flavors in addition to the now-classic Turkey & Gravy, including Sweet Potato, Dinner Roll, Pea, and Antacid (which included a disclaimer stating it had no medicinal qualities). The second 2006 pack was dubbed the Dessert Pack and included Cherry Pie, Banana Cream Pie, Key Lime Pie, Apple Pie, and Blueberry Pie. Proceeds once again went to St. Jude's and Toys for Tots. Three additional flavors (Egg Nog, Sugar Plum, and Candy Cane) were also created in 4-packs similar to the special Halloween bottles.
In preparation for the Seattle Seahawks' 2007 season, Jones offered a limited-edition Seahawks pack starting on September 27. The collectors' pack included sodas flavored in Perspiration, Sports Cream, Natural Field Turf, Dirt, and Sweet Victory. In the Pacific Northwest, Jones labeled their regular sodas with Seahawks-themed pictures during the 2007 football season.
The Halloween edition mini-cans returned in October, featuring the new flavor Sour Lemon Drop Dead, along with returning flavors Candy Corn, Strawberry Slime, and Gruesome Grape. Three Target-exclusive flavors were also released: new flavors Black Cat Licorice (Liquorice) and Dread Licorice (Red licorice), along with returning flavor Monster Mojito.
Around Thanksgiving, Jones again released three flavors for the Holidays, exclusively at Target stores. Christmas Cocoa, Candy Cane, and Gingerbread each came in a 4-bottle carry pack. Additionally, the Dessert Pack was re-released with new flavor Lemon Meringue Pie, plus returning flavors Apple Pie, Cherry pie, and Blueberry pie.
In place of their annual Thanksgiving pack, Jones released two new holiday-themed sets. The 2007 Jones Holiday Packs offered choices for both Christmas and Chanukah. The 2007 Christmas Pack included new flavors Christmas Ham and Christmas Tree, along with returning flavors Egg Nog and Sugar Plum, with proceeds benefiting Toys for Tots. The 2007 Happy Hanukkah Pack was a four-bottle set of Latke, Applesauce, Hanukkah gelt, and Sufganiyah sodas, and included "1 completely functional dreidel;" proceeds from Chanukah Pack sales benefited Vitamin Angels. Both holiday packs contained no caffeine. All sodas, including the ham-flavored soda, were certified kosher.
In April, Jones Soda ran a contest called the 10,000th label contest. Where fans would vote for their favorite photo of the Top 20 that Jones Soda picked. The winner would have the honor of their photo being on a special edition bottle. With over 5,000 votes cast, this is Jones Soda's most popular contest so far.
In October Jones released, through Target, four 8 oz. Halloween soda cans came in four-packs. The flavors were paired with Classic movie monsters for each flavor. Lemon Drop Dead was the Mummy, Spooookiwi was Frankenstein's monster, Candy Corn was the Wolf-man, and Buried Pomegranate was Count Dracula. Jones also came out with three 12 oz. glass bottle of Halloween soda consisting of Dread Apple, Blood Orange, and Monster Mojito.
Also in October, the company laid off 42 of its 110 employees, partly the result of the company's expansion into the canned-soda market where it competed directly against Coca-Cola and Pepsi.
In November Jones released exclusively at Target stores three 12oz glass bottle Holiday sodas including Candy Cane, Pear Tree, Mele Kalikimaka (a pineapple and coconut combo), or "Merry Christmas" in Hawaiian. Jones also exclusively released on their website a six-pack of Green Apple, Red Apple, and Cream Soda as a Holiday color combo. Another net exclusive was the Apple Pie, Cherry Pie, and Blueberry Pie six-pack not so different from last year's dessert pack.
In December Jones released their Hanukkah Pack was a four-bottle set of Latke, Applesauce, Hanukkah gelt, and Sufganiyah sodas, and included "1 completely functional dreidel;".
In February, Love Potion No. 6 was also made available from the official Jones website.
In June, Internet radio station Punk Radio Cast teamed up with Jones Soda to create a punk-pop 6 pack featuring labels designed by PunkRadioCast and five punk artists – New Found Glory, Less Than Jake, Bad Brains, Thursday, and The Gaslight Anthem. The 6-pack includes:
When released a new core card set in July, Jones Soda coordinated to produce five limited edition bottles featuring Magic's five colors of mana and artwork from Magic's new . The five sodas are titled Elixir of Purity (Cream Soda), Necromancer's Tonic (Root Beer), Beast Brew (Apple), Illusion Infusion (Blue Bubblegum), and Purifying Firewater (Fruit Punch).
An exclusive set of bottles based on Dungeons & Dragons, called 'Spellcasting Soda' was made available through the official Jones website. Sodas were titled Illithid Brain Juice, Sneak Attack, Potion of Healing, Dwarven Draught, Bigby's Crushing Thirst Destroyer, and Eldritch Blast.
Halloween brought a return of several promotional flavors, exclusively at Target. Four-bottle packs of Monster Mojito, Dread Apple, and Blood Orange made a return. Four-can packs of Buried Pomegranate, Strawberry Slime, Lemon Drop Dead, Spookiwi, and Candy Corn were also re-released.
For Thanksgiving, the company introduced a new Tofurky and Gravy flavored soda that's intended for vegetarians as an alternative option to turkey. A portion of proceeds were donated to the Progressive Animal Welfare Society (PAWS). The drink was also featured on an episode of The Tonight Show with Conan O'Brien in a segment where band member Richie "LaBamba" Rosenberg (after Andy Richter refused to drink it) tried and disliked it.
In addition, the Halloween flavors were brought back for the fall season. The flavors this year included Return of Candy Corn, Terror of Blood Orange, Dawn of Caramel Apple, and Night of Red Licorice.
Blood Orange and Caramel Apple returned for the Halloween season with similar packaging to 2013's designs, but Red Licorice and Candy Corn were absent from the 2014 limited edition lineup of flavors.
2015 also saw Jones Soda teaming up with video game publisher Bethesda to make a signature soft drink from one of Bethesda's games slated for release in November. Nuka-Cola Quantum from the Fallout series went on sale on November 10 at participating Target locations in North America alongside the release of Bethesda's game Fallout 4.
The website sometimes asks for specific themes for photo uploads like the Patriot Photos or the Landmark Contest in order to create a special collection of labels. Recently, they have created a Signature series that includes photos and written signatures of Jones Soda Pro Athletes.
Above the picture on the label, the word "my" is added before "Jones Soda Co." to indicate it was customized and not bought at retail.
Jones also employs two Jones Soda RVs which travel the West and East coasts of North America "handing out soda and talking to the people on the street". Official "About Jones Soda Co." Page
On May 23, 2007, the Seattle Seahawks chose Jones Soda as its official soft drink, and its products were sold at Qwest Field from the 2007 through the 2009 season. During the football season, Jones Soda also produced bottles labeled with photos of Seahawks players for sale both at football games and in supermarkets. The Seahawks previously sold soft drinks from The Coca-Cola Company; the Jones Soda deal made the team the first in the NFL to sign an exclusive deal with a soft drink company other than Coca-Cola or Pepsi. In June 2010, the Seahawks severed their association with Jones Soda and announced that they had signed a five-year agreement with Coca-Cola.
On February 12, 2008, Alaska Airlines and Horizon Air announced they would serve Jones Soda on their flights. Alaska Airlines, Horizon Air to Serve Jones Soda on Flights This arrangement ended March 1, 2010, when Alaska and Horizon switched to serving Coca-Cola products. The airlines cited customer demand as the reason.
The 2009 February/March issue of the fine beverage publication, Mutineer Magazine, featured Jones Soda on the cover as well as an in-depth article about the company inside the magazine.
The company's motto, "Run with the little guy… create some change." appears on most Jones products.
Dr. Dre's character in the 2001 film the Wash is seen drinking a Jones Soda.
Tahj Mowry's and Aleisha Allen's characters in the 2007 film Are We Done Yet? are seen drinking Jones Sodas.
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